Make-up: Have YouTube stars boosted beauty sales?
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Sector Insight: Colour Cosmetics
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Complete Report Details https: Media Contact Company Name: Norah Trent Email: Send Email Phone: Pune State: C Cosmetics will continue to build awareness in the community by publishing articles in different Medias and educating the public. Search for cosmetics or any beauty related term on the Internet and you can see M. C all over the Internet. C Cosmetics launched a new campaign that combines direct mail with mobile marketing.
Many times, retail stores will use direct mail to reach out to potential customers or distribute rewards coupons to customers enrolled in their loyalty programs.
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C took a little different approach with this recent campaign. To say thank you for recent customers, M. Customers can easily view a series of tutorial videos related to its products and access tips and tricks from professional makeup artists on how to make the most of their recent purchases.
The M. C phone application has feature icons for the M. C phone application customers will be able to shop whenever and wherever they are.
Britain’s beauty market turns heads: Sales of colour cosmetics to hit £2 billion in 2017
The MACnificent Me campaign consists of six videos. The videos range from 1m 30s to 2m 30s. On the campaign website, each participant has a microsite, where photos, inspirational quotes appear along with the video. The MAC cosmetics brand has experienced great success by evolving to stay significant, developing effective positioning in terms of core values, brand personality, advertisement and customer relationships as well as constantly delivering the brand promise over time.
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- [CASE STUDY]: How M.A.C Cosmetics became the world’s leading Makeup Company?.
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